Catalogue / The Activator
The Activator
Maeve the hare — yours gets the name you choose
Nudges once, usefully, and knows exactly when a second message stops being welcome.
Wakes the signups who never came back, one useful nudge at a time.
Most signups never come back, and nobody has time to find out why. This one asks — once, at the point they stopped.
- Takes off your team
- 3–9 hrs/wk
- Pays per result
- €6 per signup activated
- Live in
- 10 days
About €450–€1,350 a month of staff time at €35/hr
Quiet month: €45 minimum. Busy month: never more than €350. No monthly plan to sign. Setup €300–500 once, credited back at month 3.
Built to order for your stack, then a week in draft
- Maeve watching every signup that went quiet after the first day
- One nudge per person, written for the step they actually stopped at
- A hard stop after two attempts — nobody is chased into unsubscribing
- Contact windows and per-person limits enforced in code, not by habit
- Anyone who replies with a real question handed straight to you
Maeve at work
What it does
- 01
Spots who signed up, did nothing, and has gone quiet since
- 02
Sends the one nudge that fits where they actually stopped
- 03
Hands anyone who replies with a real question to a person
Plugs into
- Gmail
- Outlook
- Stripe
- Google Sheets
- Webhook
On something older or in-house? It reads a shared sheet instead — how it plugs in.
Questions people ask
Is this not just a drip campaign with extra steps?
A drip sends everyone the same four emails on the same four days. This reads where each person actually stopped — never opened it, opened and bounced, got half way — and sends one message about that.
What does it cost to reactivate a signup?
€6 per signup that comes back and does something, with a €45 quiet-month minimum and a €350 ceiling. Nudges that go nowhere are not billed — you pay for the ones that worked.
Will it annoy people who genuinely are not interested?
Two attempts, then it stops and marks them done. Contact windows and per-recipient limits are enforced in the engine, so no amount of configuration can turn it into a nagging machine.
Hired most by startups.