Catalogue / The Publisher
The Publisher
Caoimhe the starling — yours gets the name you choose
Learns how you talk, then says the week's work back in your own words.
Writes the week's posts and newsletter from what you actually did.
A business does something worth telling every week and tells nobody. This one writes it down while it is still true.
- Takes off your team
- 3–8 hrs/wk
- Pays per result
- €35 per week written, approved and published
- Live in
- 10 days
About €450–€1,200 a month of staff time at €35/hr
Quiet month: €45 minimum. Busy month: never more than €350. No monthly plan to sign. Setup €300–500 once, credited back at month 3.
Built to order for your stack, then a week in draft
- Caoimhe trained on how you already write, from your own posts and emails
- The week's posts and the newsletter drafted every Thursday
- Every line traceable to a job, a launch or a number in your tools
- One tap to approve, then scheduled to the channels you connect
- A monthly line on what went out and what came back from it
Caoimhe at work
What it does
- 01
Reads what your business actually did this week out of your own tools
- 02
Drafts the posts and the newsletter in your voice, inventing nothing
- 03
Schedules what you approve and reports what came back from it
Plugs into
- Mailchimp
- Gmail
- Google Sheets
- Your website
On something older or in-house? It reads a shared sheet instead — how it plugs in.
Questions people ask
Will it post generic AI content?
It can only write about what happened in your tools this week — a job finished, an order shipped, a page launched. Anything it cannot trace to a real event, it does not post.
Does anything go out without us seeing it?
No. Every post and every newsletter waits in an approval queue until a person taps approve. You edit in place, and the edits teach it how you write.
What does a content agent cost?
A one-time setup of €300–500, credited back at month three, then €35 per week written, approved and published — about €140–175 in a normal month, €45 in a quiet one, and never over €350. It takes 3–8 hours a week of writing off you, which is €450–1,200 of loaded time.
Hired most by startups and gyms and fitness studios.